Regarding thinking and sharing as our core spirits, Museum Visionary focuses on designing and producing digital guide contents which are rich in the spirit of humanities. By doing so, not only can digital guides spread knowledge and create feelings, but also bridge the gap between audiences and art works. This can also provoke internal/external inquiry, exploration, interaction and communication with the exhibits, allowing the exhibition and visiting experience to ferment and precipitate in audiences’ life and connect to their own experience. And eventually, museum experiences are integrated into visitors’ life-long practice.

Founded in August 2017, Museum Visionary is the first museum digital guide brand in Taiwan. Chia-Lin, the founder of Museum Visionary, has long been fond of the informal learning experience in museums. Therefore, she devoted herself into the museum industry for over a decade, and participated in a variety of museum projects, including audience service, curating, collection maintenance, library management, collection digitalization, volunteer management, art activity planning, and community relation etc. She started to work on creative museum digital guides from 2009, being responsible for production, script-writing, and sound effects, and has cooperated with various studios and voice actors to create interesting digital content since then. She served as the head of Antenna International’s Taiwan branch from 2014 to 2016. She has a deep understanding of operational thinking and professional know-how of this global digital guide brand. After years of learning and practicing, she founded Museum Visionary. This Taiwanese brand provides service with the highest quality in a way that is suitable for local museums, audiences, markets, and the environment, and will richly cultivate Taiwan while reaching out to the world.

What Museum Visionary values is professionalism and enthusiasm. We use rigorous procedures and include all kinds of creativity to produce the best digital guide products. We customize and select the most suitable team members for every project. To ensure the content of digital guide has a contemporary and macroscopic vision, and has also precise detailed descriptions, we also focus on selecting writers who have the most relevant professional background to the exhibition. The digital guides produced by our team strives to achieve a similar liveliness, interactivity and affinity to an on-site tour, and adds elements that are difficult to achieve in an on-site tour, such as soundtrack, sound effects, and interviews, etc., so that the guide can be unbounded by the limitation of time and space. It can also create direct communication between audiences and the creator/curator, and shorten the gap between people and objects. The voice actors, sound engineers, and mixers are also carefully selected, and they would work with museums/curators/artists closely during the producing process. While producing, we are quite open to ideas and opinions of every team member, so as to ensure our products are in line with the needs of the museums and audiences, and can create the best interactive communication effect possible.

As technology progresses rapidly, our team also focuses on how to effectively incorporate emerging technologies into our digital guides, and ensure that technology brings convenience, fun but not burden. We have extensive knowledge of the latest related technologies, including augmented reality (AR), low-power Bluetooth, NFC, indoor positioning and navigation, Google Tango, Google Glass, Binaural Stereo and other technologies applicable to the creation of museum visiting experience. In addition, we also have constant discussion on various applications with technology professionals. By focusing on practical results, and with constant reflections on more effective ways of using technology, we are hoping to create a new dynamism in digital guide services.

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